Brand Toolkit

Name in Text

Logo Downloads

Texas A&M University Health Science Center

  • Second Reference: Texas A&M Health Science Center
  • Subsequent Reference: health science center (not capitalized)
  • Acronym: TAMHSC (INTERNAL USE ONLY)

Texas A&M College of Dentistry

  • Second Reference: College of Dentistry
  • Subsequent Reference: the college (not capitalized)
  • Acronym: COD (INTERNAL USE ONLY)

Texas A&M College of Medicine

  • Second Reference: College of Medicine
  • Subsequent Reference: the college (not capitalized)
  • Acronym: COM (INTERNAL USE ONLY)

Texas A&M College of Nursing

  • Second Reference: College of Nursing
  • Subsequent Reference: the college (not capitalized)
  • Acronym: CON (INTERNAL USE ONLY)

Texas A&M Irma Lerma Rangel College of Pharmacy

  • Second Reference: Rangel College of Pharmacy
  • Subsequent Reference: the college (not capitalized)
  • Acronym: COP (INTERNAL USE ONLY)

Texas A&M School of Public Health

  • Second Reference: School of Public Health
  • Subsequent Reference:  the school (not capitalized)
  • Acronym: SPH (INTERNAL USE ONLY)

Centers and Institutes

Refer to each center or institute's proper reference
on the Toolkit page.


Q & A  

A list of questions and answers are presented below as a way to assist the institution, colleges, centers and institutes in navigating the most recent brand changes. This list will remain online and will be updated as necessary. If you have questions not answered in this list, email brand@tamhsc.edu.

Did the logos within the health science center change?

Yes, the institution and each of its colleges, centers and institutes have new logos.

What changed?

  • The "Texas A&M Health Science Center" line was replaced with "Texas A&M University."
  • The wordmark portion of each logo was customized to the shorter length of "Texas A&M University."
  • The tagline "Transforming Health" was removed.
  • The "health science center" line was removed from the incentive-style logos.

How can I download new logos?

New logos may be downloaded from the college, center and institute pages linked above. A TAMHSC username and password is required to access the download pages.

Do the health science center and its components have new names?

Yes, the written name of the institution, colleges, centers and institutes are changing. New names for the institution and each member are shown below in bold. Acceptable second and subsequent references are shown in the list above and on the Centers and Institutes page.

  • Website: Second references are appropriate on our own website, since the full name is listed in the top banner.
  • Acronyms: For the sake of readability and clear context, it is recommended that acronyms NOT be used for a public-facing audience.

If the words "health science center" have been removed from the logos and member names does this mean all usage of "health science center" should be removed?

No, not at all. You will continue to see the health science center name and logo in print and electronic materials, on business cards and other stationery, within the email addresses (@tamhsc.edu) and the domain name (.tamhsc.edu).

When should I begin using the new logos and name?

Begin using the new logos and names immediately. Here are a few checklist items to get you started:

  1. Discard all previous logo files from computers, servers, shared drives and templates.
  2. Update the logo and name in electronic material. Note: IT will be conducting a search and replace but there are many pages of content to cover.
  3. Update the logo and name in document templates (presentations, posters, memos, reports).
  4. Use the new logo and name in any new document or websites.
  5. Update your email signature (see templates below).
  6. Notify any affiliates, sponsorships, etc. that branding has changed. (The Collegiate Licensing Company will be notified by the university).
  7. Assess posters, banners, giveaways, bulletin boards, booth art.
  8. Begin evaluating print materials that will be reprinted in the coming months.

September 30, 2016 is the designated deadline for implementation.

Do I continue to use the "Transforming Health" tagline?

No. The tagline has been removed from the logos and should be removed from your email signature. Change all references in body copy to plain text so that the words are no longer highlighted (remove bold and lowercase the T and H).

Example: We are transforming health through innovative research, education and service in dentistry, medicine, nursing, pharmacy, public health and medical sciences.

Will web addresses change?

No; except the College of Dentistry.*

*College of Dentistry: The new address is dentistry.tamhsc.edu.
(The conversion will be handled by IT and communications staff. No action is required.)

Will email addresses change?

No; except the College of Dentistry.*

*College of Dentistry: the new address is name@tamhsc.edu.
(IT will handle the conversion. All email will be redirected seamlessly. No action is required.)

May I deplete my current inventory of printed materials and incentive/promotional items?

September 30, 2016, is the designated deadline for implementation. Use up your inventory before this date. If you need to discuss an extension to this deadline, email brand@tamhsc.edu.

The College of Dentistry should immediately discard and replace (if necessary) any materials depicting the Baylor name.

Will I need to replace my business card, letterhead or other stationery?

No; except the College of Dentistry.*

*College of Dentistry: All stationery should be discarded immediately and replaced. A college-wide order will be arranged to procure a reduced rate. Additional details will be provided to the college as soon as available.

Do I need to change my email signature?

Yes. Email signatures should be consistent across Texas A&M University. Use one of the three templates shown in the email signature template document.

Please notice that a logo is NOT included in the template. This is not an oversight.

Note: If you Transforming Health as your tagline please remove it.

Who should I contact if I have additional questions?

Melany Borsack
Creative Director & Brand Manager
(979)436-0610
brand@tamhsc.edu

*For specific questions related to College of Dentistry, please email Susan Mitchell Jackson at sjackson@tamhsc.edu or call (214)828-8214.