If you have any more questions about the new logo or templates you can use, contact Public Affairs.
Yes, Texas A&M Health Science Center, each of its colleges, centers, and institutes will all use logos that depict the institution’s position as a unit within Texas A&M University. If more than one college or department is to be represented in a single piece, the Health Science Center logo should be used (i.e. two college, center, or institute logos should never appear on the same brochure or marketing/promotional item).
The colleges of medicine, nursing, pharmacy and public health will begin using the new logos on all brochures, websites, and marketing and promotional materials. The same parameters will apply to the Coastal Bend Health Education Center, Institute of Biosciences and Technology, Rural and Community Health Institute, and Clinical Learning Resource Center.
Texas A&M University Baylor College of Dentistry will maintain its current visual representation in accordance with the current licensing agreement in place between the college’s namesakes.
No. Texas A&M Health Science Center, each of its colleges, centers, and institutes will all use logos that depict the institution’s position as a unit within Texas A&M University. It is important that everyone use this new brand architecture in order to maintain consistency across the health science center. We have a three phases in the rebranding process; see the question below about the rebranding deadline
All of the following items must be rebranded by September 2, 2013:
Rebranding of the following items will take place September 2, 2013 – September 1, 2014:
The final phase (Sept. 1, 2014 – July 1, 2014) will address any remaining and additional items, including:
The new health science center, college, center, and institute logos represent Texas A&M University's brand architecture, while still distinguishing our organization’s distinct identity. There is a main logo for the health science center and a custom logo for each college and center/institute, which can be accessed below.
Yes, each college, center and institute will have a new logo. If your office is not listed on the logo page, you can distinguish your department or division using text in a headline, subhead or within the body copy of content. Department and/or division names should not be added to the TAMHSC logo design. If you need assistance, contact Public Affairs
Visit our Logos Page
If your needs are not covered on the logo page, go to our Graphic Design Request page and fill out the graphics request form. Your request will be evaluated by Marketing and Communications, so please include a detailed justification to assist in that evaluation process.
No, the written name will not change. The institution and college names also will remain the same, but we have a new brand that brings us into visual alignment with the flagship. You will see this through use of a new logo, expanded color options for marketing materials, and new graphic design in some of our marketing materials.
You should start using the new logo on July 15, 2013. We encourage everyone to transition to the new logo as soon as possible. As is the case with the overall transition, an undertaking such as rebranding our entire institution is complex and will not occur overnight. In this case, our first major rebrand deadline is Sept. 2, 2013, and the final phase of the rebrand is scheduled for implementation by July 2015.
All stationery (i.e. letterhead, envelopes, and business cards) will fall within the Texas A&M style guidelines. While the customized logos allow information and marketing pieces to focus on a specific discipline, our stationery system will capitalize on the overall strength of the Texas A&M brand and tie us all together. Each department has been offered a stationery “starter kit,” including business cards for all faculty and staff. Contact Public Affairs to determine who your department contact is, as letterhead and stationery may already have been ordered for you. You can also download a template for electronic letterhead.
Even your email signature is an important part of our visual identity and brand recognition, since email often travels outside the TAMHSC and represents who we are as an institution. While it is your email signature, use of the TAMHSC name represents our brand and helps achieve additional visual consistency. The new email signature will NOT include a logo, but can be customized to list your college web address. See the email signature template.
As part of the new visual identity, we have adopted the same brand fonts used by Texas A&M University. A brand font is a certain font style used through all of our materials to enhance visual consistency. For all externally focused materials, such as special publications and marketing collateral, use the following brand fonts:
ITC New Baskerville in Regular, Bold, Italic and
Frutiger in 55 Roman, 65 Bold, 56 Italic, 66 Bold Italic and 75 Black
The brand fonts are packaged as Aggie Fonts and they can be purchased for $50 through Texas A&M. You will need to purchase a font package for each computer.
Under special circumstances where brand fonts are unavailable, Georgia may replace Baskerville and Arial may be used in place of Frutiger. For online material, you may use Georgia, Arial and Impact.
Brand Color: Pantone Aggie Maroon
Brand Support Color : PMS Cool Gray 11
Brand Color Palette: PMS Colors 422, 7528, 468, 7402, 7503, 4515, 405, 392, 534, 7447, 7408, 4495, 1405, 7498 and 308
A color palette is key in establishing a visual identity. Look at the corporate example of AT&T: their color palette is pretty much limited to blue, orange and white. Limiting? Perhaps. But even from a distance, you can recognize their materials at a glance due to this strict adherence to their color palette. Our color palette was carefully selected to work effectively with the signature color Aggie Maroon™. Marketing and Communications has professional graphic designers on staff who can assist or advise on how to best deliver your message using our color and style guidelines. We have many templates for you to use, but our graphic design services are also free to anyone in the health science center. If we can't fulfill your request for some reason, we can advise on your project and recommend a freelance designer.
As independent groups, student organizations are not held to institutional brand architecture. In fact, they are encouraged to create their own unique identity. However, the same logo restrictions do apply in that student organizations may not use institution logos as part of another logo. To show institutional affiliation, Texas A&M marks may appear in a separate area from the organization logo.
If you plan to use the Texas A&M mark on items for sale, you must obtain permission from the Office of Business Development.